Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
762002
RGB
118, 32, 2
HSL
16, 97%, 24%
HSB
16, 98%, 46%
CMYK
0, 73, 98, 54
LAB
27, 37, 38
LCH
27, 53, 46
OKLCH
0.38, 0.12, 37
XYZ
8, 5, 1
LUV
27, 66, 21
HWB
16, 1%, 54%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.