Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
762B09
RGB
118, 43, 9
HSL
19, 86%, 25%
HSB
19, 92%, 46%
CMYK
0, 64, 92, 54
LAB
29, 32, 37
LCH
29, 49, 49
OKLCH
0.39, 0.11, 41
XYZ
8, 6, 1
LUV
29, 58, 23
HWB
19, 4%, 54%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.