Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
763302
RGB
118, 51, 2
HSL
25, 97%, 24%
HSB
25, 98%, 46%
CMYK
0, 57, 98, 54
LAB
30, 28, 41
LCH
30, 50, 55
OKLCH
0.41, 0.11, 49
XYZ
9, 6, 1
LUV
30, 53, 27
HWB
25, 1%, 54%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.