Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
763769
RGB
118, 55, 105
HSL
312, 36%, 34%
HSB
312, 53%, 46%
CMYK
0, 53, 11, 54
LAB
33, 33, -16
LCH
33, 37, 334
OKLCH
0.44, 0.11, 336
XYZ
11, 8, 14
LUV
33, 32, -26
HWB
312, 22%, 54%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.