Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
763F76
RGB
118, 63, 118
HSL
300, 30%, 35%
HSB
300, 47%, 46%
CMYK
0, 47, 0, 54
LAB
35, 31, -21
LCH
35, 38, 326
OKLCH
0.46, 0.11, 327
XYZ
13, 9, 18
LUV
35, 25, -33
HWB
300, 25%, 54%
Pantone
2602 C
Harmonies
Shades & tints
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