Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
764568
RGB
118, 69, 104
HSL
317, 26%, 37%
HSB
317, 42%, 46%
CMYK
0, 42, 12, 54
LAB
36, 26, -11
LCH
36, 28, 336
OKLCH
0.46, 0.08, 338
XYZ
12, 9, 14
LUV
36, 26, -19
HWB
317, 27%, 54%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.