Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
76518A
RGB
118, 81, 138
HSL
279, 26%, 43%
HSB
279, 41%, 54%
CMYK
14, 41, 0, 46
LAB
40, 24, -26
LCH
40, 35, 313
OKLCH
0.50, 0.10, 313
XYZ
15, 12, 25
LUV
40, 15, -40
HWB
279, 32%, 46%
Pantone
2602 C
Harmonies
Shades & tints
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