Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
765A71
RGB
118, 90, 113
HSL
311, 13%, 41%
HSB
311, 24%, 46%
CMYK
0, 24, 4, 54
LAB
42, 15, -8
LCH
42, 17, 330
OKLCH
0.50, 0.05, 333
XYZ
14, 12, 17
LUV
42, 15, -14
HWB
311, 35%, 54%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.