Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
766080
RGB
118, 96, 128
HSL
281, 14%, 44%
HSB
281, 25%, 50%
CMYK
8, 25, 0, 50
LAB
44, 14, -15
LCH
44, 20, 314
OKLCH
0.52, 0.06, 315
XYZ
16, 14, 22
LUV
44, 10, -22
HWB
281, 38%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.