Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7664FB
RGB
118, 100, 251
HSL
247, 95%, 69%
HSB
247, 60%, 98%
CMYK
53, 60, 0, 2
LAB
51, 38, -75
LCH
51, 84, 297
OKLCH
0.60, 0.22, 283
XYZ
29, 20, 94
LUV
51, -3, -115
HWB
247, 39%, 2%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.