Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
766AAA
RGB
118, 106, 170
HSL
251, 27%, 54%
HSB
251, 38%, 67%
CMYK
31, 38, 0, 33
LAB
48, 16, -33
LCH
48, 37, 296
OKLCH
0.56, 0.10, 292
XYZ
20, 17, 40
LUV
48, 2, -51
HWB
251, 42%, 33%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.