Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7673BD
RGB
118, 115, 189
HSL
242, 36%, 60%
HSB
242, 39%, 74%
CMYK
38, 39, 0, 26
LAB
51, 15, -39
LCH
51, 42, 291
OKLCH
0.59, 0.11, 284
XYZ
23, 20, 51
LUV
51, -3, -60
HWB
242, 45%, 26%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Slate Blue
#6A5ACD
Royal Blue
#4169E1
Cornflower
#6495ED
Amethyst
#9966CC
Royal Purple
#7851A9
Lavender
#B57EDC
Browse every named purple on shades of purple, or all families on colors.