Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7681EA
RGB
118, 129, 234
HSL
234, 73%, 69%
HSB
234, 50%, 92%
CMYK
50, 45, 0, 8
LAB
57, 18, -55
LCH
57, 58, 288
OKLCH
0.64, 0.16, 277
XYZ
30, 25, 81
LUV
57, -10, -88
HWB
234, 46%, 8%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.