Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
768D71
RGB
118, 141, 113
HSL
109, 11%, 50%
HSB
109, 20%, 55%
CMYK
16, 0, 20, 45
LAB
56, -13, 12
LCH
56, 18, 136
OKLCH
0.62, 0.05, 140
XYZ
20, 24, 19
LUV
56, -12, 19
HWB
109, 44%, 45%
Pantone
364 C
Harmonies
Shades & tints
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