Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
768DB1
RGB
118, 141, 177
HSL
217, 27%, 58%
HSB
217, 33%, 69%
CMYK
33, 20, 0, 31
LAB
58, -2, -22
LCH
58, 22, 265
OKLCH
0.64, 0.06, 259
XYZ
25, 26, 45
LUV
58, -13, -32
HWB
217, 46%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.