Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
768FA7
RGB
118, 143, 167
HSL
209, 22%, 56%
HSB
209, 29%, 65%
CMYK
29, 14, 0, 35
LAB
58, -5, -16
LCH
58, 17, 253
OKLCH
0.64, 0.05, 247
XYZ
24, 26, 40
LUV
58, -14, -23
HWB
209, 46%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.