Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
768FB5
RGB
118, 143, 181
HSL
216, 30%, 59%
HSB
216, 35%, 71%
CMYK
35, 21, 0, 29
LAB
59, -2, -23
LCH
59, 23, 265
OKLCH
0.64, 0.06, 259
XYZ
26, 27, 48
LUV
59, -14, -34
HWB
216, 46%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.