Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7690B9
RGB
118, 144, 185
HSL
217, 32%, 59%
HSB
217, 36%, 73%
CMYK
36, 22, 0, 27
LAB
59, -2, -25
LCH
59, 25, 266
OKLCH
0.65, 0.07, 259
XYZ
26, 27, 50
LUV
59, -14, -37
HWB
217, 46%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.