Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7691AA
RGB
118, 145, 170
HSL
209, 23%, 56%
HSB
209, 31%, 67%
CMYK
31, 15, 0, 33
LAB
59, -5, -17
LCH
59, 17, 252
OKLCH
0.64, 0.05, 247
XYZ
25, 27, 42
LUV
59, -14, -24
HWB
209, 46%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.