Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7691AC
RGB
118, 145, 172
HSL
210, 25%, 57%
HSB
210, 31%, 67%
CMYK
31, 16, 0, 33
LAB
59, -5, -18
LCH
59, 18, 254
OKLCH
0.65, 0.05, 249
XYZ
25, 27, 43
LUV
59, -15, -25
HWB
210, 46%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.