Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7692BD
RGB
118, 146, 189
HSL
216, 35%, 60%
HSB
216, 38%, 74%
CMYK
38, 23, 0, 26
LAB
60, -2, -26
LCH
60, 26, 266
OKLCH
0.65, 0.07, 259
XYZ
27, 28, 52
LUV
60, -15, -39
HWB
216, 46%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.