Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
769381
RGB
118, 147, 129
HSL
143, 12%, 52%
HSB
143, 20%, 58%
CMYK
20, 0, 12, 42
LAB
58, -13, 6
LCH
58, 15, 156
OKLCH
0.64, 0.04, 158
XYZ
22, 26, 25
LUV
58, -15, 11
HWB
143, 46%, 42%
Pantone
5523 C
Harmonies
Shades & tints
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