Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7693B5
RGB
118, 147, 181
HSL
212, 30%, 59%
HSB
212, 35%, 71%
CMYK
35, 19, 0, 29
LAB
60, -4, -21
LCH
60, 22, 259
OKLCH
0.65, 0.06, 253
XYZ
26, 28, 48
LUV
60, -16, -31
HWB
212, 46%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.