Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7696BE
RGB
118, 150, 190
HSL
213, 36%, 60%
HSB
213, 38%, 75%
CMYK
38, 21, 0, 25
LAB
61, -4, -25
LCH
61, 25, 261
OKLCH
0.66, 0.07, 254
XYZ
28, 29, 53
LUV
61, -17, -37
HWB
213, 46%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.