Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7697AB
RGB
118, 151, 171
HSL
203, 24%, 57%
HSB
203, 31%, 67%
CMYK
31, 12, 0, 33
LAB
61, -8, -14
LCH
61, 17, 240
OKLCH
0.66, 0.05, 235
XYZ
26, 29, 43
LUV
61, -17, -20
HWB
203, 46%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.