Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7697B6
RGB
118, 151, 182
HSL
209, 30%, 59%
HSB
209, 35%, 71%
CMYK
35, 17, 0, 29
LAB
61, -6, -20
LCH
61, 21, 253
OKLCH
0.66, 0.06, 247
XYZ
27, 29, 48
LUV
61, -17, -29
HWB
209, 46%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.