Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7697C4
RGB
118, 151, 196
HSL
215, 40%, 62%
HSB
215, 40%, 77%
CMYK
40, 23, 0, 23
LAB
61, -3, -27
LCH
61, 27, 264
OKLCH
0.67, 0.08, 256
XYZ
28, 30, 56
LUV
61, -17, -41
HWB
215, 46%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.