Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7698B8
RGB
118, 152, 184
HSL
209, 32%, 59%
HSB
209, 36%, 72%
CMYK
36, 17, 0, 28
LAB
61, -6, -21
LCH
61, 22, 254
OKLCH
0.67, 0.06, 247
XYZ
27, 30, 50
LUV
61, -18, -30
HWB
209, 46%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.