Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7698BB
RGB
118, 152, 187
HSL
210, 34%, 60%
HSB
210, 37%, 73%
CMYK
37, 19, 0, 27
LAB
61, -6, -22
LCH
61, 23, 256
OKLCH
0.67, 0.06, 250
XYZ
28, 30, 51
LUV
61, -18, -33
HWB
210, 46%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.