Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7699A0
RGB
118, 153, 160
HSL
190, 18%, 55%
HSB
190, 26%, 63%
CMYK
26, 4, 0, 37
LAB
61, -11, -8
LCH
61, 14, 215
OKLCH
0.66, 0.04, 211
XYZ
25, 29, 38
LUV
61, -18, -10
HWB
190, 46%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.