Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7699E9
RGB
118, 153, 233
HSL
222, 72%, 69%
HSB
222, 49%, 91%
CMYK
49, 34, 0, 9
LAB
63, 4, -45
LCH
63, 45, 275
OKLCH
0.69, 0.12, 265
XYZ
34, 33, 82
LUV
63, -19, -71
HWB
222, 46%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.