Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
769CAE
RGB
118, 156, 174
HSL
199, 26%, 57%
HSB
199, 32%, 68%
CMYK
32, 10, 0, 32
LAB
62, -10, -14
LCH
62, 17, 234
OKLCH
0.67, 0.05, 229
XYZ
27, 31, 45
LUV
62, -19, -19
HWB
199, 46%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.