Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
769CB4
RGB
118, 156, 180
HSL
203, 29%, 58%
HSB
203, 34%, 71%
CMYK
34, 13, 0, 29
LAB
62, -9, -17
LCH
62, 19, 242
OKLCH
0.67, 0.05, 236
XYZ
28, 31, 48
LUV
62, -19, -24
HWB
203, 46%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.