Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
769DB9
RGB
118, 157, 185
HSL
205, 32%, 59%
HSB
205, 36%, 73%
CMYK
36, 15, 0, 27
LAB
63, -9, -19
LCH
63, 21, 246
OKLCH
0.68, 0.06, 240
XYZ
28, 31, 50
LUV
63, -20, -28
HWB
205, 46%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.