Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
769FE2
RGB
118, 159, 226
HSL
217, 65%, 67%
HSB
217, 48%, 89%
CMYK
48, 30, 0, 11
LAB
65, -1, -39
LCH
65, 39, 269
OKLCH
0.70, 0.11, 260
XYZ
34, 34, 77
LUV
65, -21, -61
HWB
217, 46%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.