Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76A8BB
RGB
118, 168, 187
HSL
197, 34%, 60%
HSB
197, 37%, 73%
CMYK
37, 10, 0, 27
LAB
66, -14, -15
LCH
66, 21, 229
OKLCH
0.70, 0.06, 224
XYZ
30, 35, 52
LUV
66, -24, -21
HWB
197, 46%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.