Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76B2F7
RGB
118, 178, 247
HSL
212, 89%, 72%
HSB
212, 52%, 97%
CMYK
52, 28, 0, 3
LAB
71, -5, -41
LCH
71, 41, 262
OKLCH
0.75, 0.12, 253
XYZ
40, 42, 94
LUV
71, -28, -64
HWB
212, 46%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.