Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76B5CC
RGB
118, 181, 204
HSL
196, 46%, 63%
HSB
196, 42%, 80%
CMYK
42, 11, 0, 20
LAB
70, -17, -18
LCH
70, 25, 228
OKLCH
0.74, 0.07, 223
XYZ
35, 41, 63
LUV
70, -29, -26
HWB
196, 46%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.