Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76BBDB
RGB
118, 187, 219
HSL
199, 58%, 66%
HSB
199, 46%, 86%
CMYK
46, 15, 0, 14
LAB
72, -16, -23
LCH
72, 28, 235
OKLCH
0.76, 0.08, 229
XYZ
38, 45, 74
LUV
72, -32, -34
HWB
199, 46%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.