Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76BCD5
RGB
118, 188, 213
HSL
196, 53%, 65%
HSB
196, 45%, 84%
CMYK
45, 12, 0, 16
LAB
72, -18, -20
LCH
72, 27, 228
OKLCH
0.76, 0.08, 223
XYZ
37, 45, 70
LUV
72, -32, -28
HWB
196, 46%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.