Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76BDCE
RGB
118, 189, 206
HSL
192, 47%, 64%
HSB
192, 43%, 81%
CMYK
43, 8, 0, 19
LAB
72, -20, -16
LCH
72, 26, 219
OKLCH
0.76, 0.08, 215
XYZ
37, 45, 65
LUV
72, -33, -21
HWB
192, 46%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.