Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76BED1
RGB
118, 190, 209
HSL
193, 50%, 64%
HSB
193, 44%, 82%
CMYK
44, 9, 0, 18
LAB
73, -20, -17
LCH
73, 26, 221
OKLCH
0.76, 0.08, 216
XYZ
37, 45, 67
LUV
73, -33, -23
HWB
193, 46%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.