Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76BED6
RGB
118, 190, 214
HSL
195, 54%, 65%
HSB
195, 45%, 84%
CMYK
45, 11, 0, 16
LAB
73, -19, -20
LCH
73, 27, 226
OKLCH
0.76, 0.08, 221
XYZ
38, 46, 70
LUV
73, -33, -27
HWB
195, 46%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.