Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76C7DD
RGB
118, 199, 221
HSL
193, 60%, 66%
HSB
193, 47%, 87%
CMYK
47, 10, 0, 13
LAB
76, -21, -19
LCH
76, 29, 222
OKLCH
0.79, 0.09, 217
XYZ
41, 50, 76
LUV
76, -36, -26
HWB
193, 46%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.