Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76D4FA
RGB
118, 212, 250
HSL
197, 93%, 72%
HSB
197, 53%, 98%
CMYK
53, 15, 0, 2
LAB
80, -21, -28
LCH
80, 35, 233
OKLCH
0.83, 0.10, 226
XYZ
48, 58, 99
LUV
80, -40, -41
HWB
197, 46%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.