Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
76DAFF
RGB
118, 218, 255
HSL
196, 100%, 73%
HSB
196, 54%, 100%
CMYK
54, 15, 0, 0
LAB
82, -23, -28
LCH
82, 36, 230
OKLCH
0.84, 0.11, 224
XYZ
51, 61, 104
LUV
82, -42, -40
HWB
196, 46%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.