Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
771001
RGB
119, 16, 1
HSL
8, 98%, 24%
HSB
8, 99%, 47%
CMYK
0, 87, 99, 53
LAB
25, 43, 37
LCH
25, 57, 41
OKLCH
0.37, 0.14, 32
XYZ
8, 4, 0
LUV
25, 74, 19
HWB
8, 0%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.