Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
771500
RGB
119, 21, 0
HSL
11, 100%, 23%
HSB
11, 100%, 47%
CMYK
0, 82, 100, 53
LAB
26, 41, 38
LCH
26, 56, 43
OKLCH
0.37, 0.14, 33
XYZ
8, 4, 0
LUV
26, 72, 20
HWB
11, 0%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.