Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
771D01
RGB
119, 29, 1
HSL
14, 98%, 24%
HSB
14, 99%, 47%
CMYK
0, 76, 99, 53
LAB
27, 39, 39
LCH
27, 55, 45
OKLCH
0.38, 0.13, 36
XYZ
8, 5, 1
LUV
27, 68, 21
HWB
14, 0%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.