Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
773609
RGB
119, 54, 9
HSL
25, 86%, 25%
HSB
25, 92%, 47%
CMYK
0, 55, 92, 53
LAB
31, 27, 39
LCH
31, 47, 55
OKLCH
0.41, 0.11, 49
XYZ
9, 7, 1
LUV
31, 51, 27
HWB
25, 4%, 53%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.